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OTC Drug Market Trends, Opportunities & Competitive LandscapeFormulation preferences are playing an important role in shaping the OTC Drug Market. Market Research Future identifies tablets as the dominant formulation, accounting for 44% of the market. Their convenience, familiar administration method, accurate dosing, and relatively long shelf life have helped establish tablets as a preferred format for many OTC products. Liquid formulations are also...0 Comments 0 Shares 132 Views 0 Reviews