Unlocking Future Growth: Italy's Programmatic Advertising...

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2026-01-28 09:26:29 -

Unlocking Future Growth: Italy's Programmatic Advertising Market Opportunities

The most significant and transformative of the Italy Programmatic Advertising Market Opportunities lies in the explosive growth of Connected TV (CTV) and Over-the-Top (OTT) streaming. As Italian households increasingly cut the cord or supplement their traditional broadcast viewing with on-demand services like RaiPlay, Mediaset Infinity, Netflix (with its ad-supported tier), and DAZN,...

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